行動計量学
Online ISSN : 1880-4705
Print ISSN : 0385-5481
ISSN-L : 0385-5481
選択集合を考慮したバラエティ・シーキング行動モデル
守口 剛坂巻 英一
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ジャーナル フリー

1999 年 26 巻 2 号 p. 107-113

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The purposes of this study are modeling variety-seeking behavior considering choice set and applying the model to the empirical data.We construct a model that accounts for the effects of variety-seeking on consumer brand choice process using the framework of nested logit model. On the model building, we focus relation between consumer variety-seeking behavior and a size of consumer choice set. From empirical study using scanner panel data, we confirm the significance of a variety seeking model considering choice set from view points of accuracy of estimation and understand ing consumer behavior.

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© 日本行動計量学会
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