商学研究
Online ISSN : 2434-317X
Print ISSN : 1880-5353
ISSN-L : 1880-5353
オンラインミーティングにおけるバーチャル背景による通話相手へのイメージ評価
岡田 穣小酒井 正和柳澤 日和
著者情報
ジャーナル フリー

2021 年 2021 巻 14 号 p. 71-98

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抄録
The purpose of this research is to understand the difference between the image of VR background itself and image given to a person on the other end of the line using different VR backgrounds and the factors regarding the VR backgrounds at meetings online. In doing so, we revealed how the VR backgrounds affect the image of a person on the other end of the line. In this research, we reached to the conclusions that such as when providing VR backgrounds on the Web it is considered effective to (1) place more emphasis on “characteristics,” (2) provide classification (use as search condition) based on potential evaluation scale and use on a case-by-case basis and (3) categorize by gender when executing public relations strategy and spreading VR backgrounds, etc. to promote the use of VR backgrounds.
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© 2021 日本商学研究学会
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