商学研究
Online ISSN : 2434-317X
Print ISSN : 1880-5353
ISSN-L : 1880-5353
佐賀県虹の松原を事例とした海岸林の資源を活用した商品販売の方向性
松葉かりんとうの食味イメージ評価より
岡田 穣
著者情報
ジャーナル フリー

2022 年 2022 巻 15 号 p. 19-40

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抄録
This study is focused on using pine needles as one of the forest resources of coastal forest as food products to perform the evaluation of eating quality image targeting young people for the purpose of finding the direction of appropriate sales of and public relations for deep-fried snacks made with brown sugar using pine needle powder. As a result, it was confirmed that the evaluations of research participants can be classified into potential evaluation scale of ‘rareness,’ ‘safety,’ ‘weight,’ ‘novelty,’ and ‘strength,’ and that the image of safety by using pine needles in particular is effective, and the effectiveness and future direction as a utilization of foodstuffs were found.
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