Relation between the preference, reaction time and eye movement on twocolor combinations

Abstract

This study investigated the relation between two-color combination preferences and left-right color position within the combinations. It also measured the reaction time for its examination and eye movement among students aged between 20 and 30 years. In this study, we found that in the opposite color combination, light tone was more preferred than vivid, dark tones; moreover, the ratings for blue-yellow pairs were higher than redgreen in the same tone of component colors. Regarding the left-right position within color pairs, warm-to-cool pairs were significantly preferred over cool-to-warm even though same colors were used in both. We found that in this case, people pay more attention to the right components than the left in spite of the distance between the components of these color-pairs. Moreover, the reaction time became shorter as the color preference increased.