2016 Volume 62 Issue 1 Pages 52-62
This paper examines the relationship between APP and NGOs as well as its function in APP's Forest Conservation Policy-a forest conservation effort by Asia Pulp and Paper (APP) in February 2013, one of the world's leading pulp and paper companies. APP cooperated with The Forest Trust. APP's activities were calculated by Rainforest Alliance. APP conducted and developed the policy accepting opinions and criticisms about the policy contents or the affiliated companies' forest management by NGOs such as Greenpeace. In the process of the forest conservation policy, the relationship between APP and NGOs were not in a rivalry. APP constructed the comprehensive structure with NGO. APP and NGOs could change their activities to conserve forest in cooperation with each other.