Consumers’ Evaluation of Beef in Inner Mongolia Autonomous Region in China

AHP Analysis

Abstract

In recent years, with demand for beef increasing among its populace, China has placed an increase in beef production high on its agenda. To better understand preferences for different kinds of beef, this study asked consumers in Inner Mongolia, well-known as a place for raising livestock and beef production, to evaluate different types of beef. The Internet-based survey received 164 answers, 67 of which were classified as valid responses. Analysis of the data using the Analytic Hierarchy Process (AHP) showed the consumers had a strong preference for beef produced locally in Inner Mongolia.