The 2021 Annual Meeting 2/Mini Symposiums/The Potential of Food Tourism: A New Way of Cooperation between Food, Agriculture and Tourism
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Focusing on the Environmental Issues and Animal Welfare
Hiroyuki IWAMOTO, Satoko KUBOTA
2022 Volume 28 Issue 4 Pages
251-255
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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This study was aimed at examining the potential of processed meat produced from cultured meat, and estimating effects of consumer awareness of animal welfare and environmental issues to the WTP for cultured meat. The main findings are as follows. First, the average WTP for hamburgers made from tissue -cultured meat is JPY 363. Second, the WTP of respondents who know about, or value, animal welfare is shown to increase. The WTP of respondents who resist the killing of animals, and who recognize that the consumption of livestock products has a negative impact on the environment, is higher.
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Evaluation for Economic Sustainability of Agriculture
Chie ONISHI, Kosuke KATO, Amane NOGUCHI
2022 Volume 28 Issue 4 Pages
256-261
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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Many agricultural production areas face a decrease in producers and production. However, some areas are trying to revitalize agriculture by working on the sixth industry. What is important in the revitalization of production areas is the positive economic effect on producers and production areas and enhancement of the economic sustainability of agriculture. In this study, from an economic perspective using a method called LASTS, we have clarified the extent to which the sixth industry contributes to the economic sustainability of agriculture, and the function of the sixth industry in revitalizing production areas.
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Consumer Evaluation of Strawberries through a Home-Use Test
Yoshihiro UENISHI, Junko YAMAMOTO, Yuko NAKANO, Mizuki TSUTA, Akifumi ...
2022 Volume 28 Issue 4 Pages
262-267
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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This study analyzed the relationship between taste sensitivities and consumer preferences of strawberries. We conducted a home-use test with three varieties of strawberries. As a result, we found that the preferences for sweetness and sour intensity have a relationship with consumer preferences of strawberries. More specifically, people who have a strong sweetness or weak sourness preference favored strawberries with high sugar content more than strawberries with low sugar content across all varieties. Thus, displaying the sugar content on strawberry packages would be effective for increasing the consumption of strawberries by those who have a strong sweetness preference.
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Masashi TACHIKAWA, Naoko KATO-NITTA, Tadahiko MAEDA, Yusuke INAGAKI, M ...
2022 Volume 28 Issue 4 Pages
268-273
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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Agricultural genome editing is now entering a practical application stage. However, hitherto, there has been little research into or comparisons of international consumer understanding of these genome editing innovations. Therefore, a comparative Japanese, American, and German study was conducted using the same web-based questionnaire to elucidate the issues surrounding genome editing governance, the current state of regulations, and personal opinions about the use of agricultural genome editing technology. It was found that the Japanese felt that there should be strict regulations, and the Germans had the greatest concern about the use of the technology.
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The Case of Oyachi Hand-Stretched Somen Noodles in Yokkaichi
Hiroki OGUSHI, Toru NAKAJIMA
2022 Volume 28 Issue 4 Pages
274-279
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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In this article, we estimated the consumers’ willingness to pay (WTP) for hand-stretched somen noodles. The comparison of the WTP of consumers living in Mie between the face-to-face and the internet surveys showed that without tasting and actual purchase, WTP has significant hypothetical bias. Based on the result of consumers’ attributes and food consumption behavior on WTP, we found that tasting Oyachi somen increased the WTP of those living outside Mie more than for those living in Mie. Furthermore, the WTP for somen whose origin is easily identified was large, especially for those who consider the product name.
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A case study of the SauceCo Co., Ltd
Shohei SATO, Tokuya KAWATE, Youkyung LEE, Shang-Ho YANG
2022 Volume 28 Issue 4 Pages
280-285
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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This study clarifies the actual conditions of organic food products and business development in food manufacturers to understand the actual conditions of the organic food business in Taiwan. In particular, we examine the case of SauceCo Co., Ltd. Results of the analysis reveal that SauceCo has expanded the organic food category through innovation and marketing. SauceCo’s organic food and management development are not limited to the innovation process. Marketing, especially the opportunity for direct communication such as the NCHU Organic Farmers Market, is also used to develop and improve organic foods.
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Focusing on the Perspective of the Farmers Who Make Up the Group
Takami YANO, Yoshiko HASHIMOTO
2022 Volume 28 Issue 4 Pages
286-291
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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As a rare event in Japan, we reported a case of a wholesaler obtaining Japan Good Agricultural Practice (JGAP) group certification in January 2020. In the previous survey, we mainly focused on the wholesaler itself, which is the group secretariat. In this instance, we surveyed individual farmers who make up the group. As a result of the survey, the evaluation of obtaining the certification was not as high compared to the personal certification. Therefore, in order to continue the certification process, it was considered necessary to provide support such as expanding sales channels using certification.
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Mixed Logit Model Estimation for Imported Chinese Onions with A Visualization System
Siqi TANG, Takeshi SATO, Nobuhiro SUZUKI, Kentaro KAWASAKI
2022 Volume 28 Issue 4 Pages
292-297
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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Japanese consumers’ anxieties about the safety of imported agricultural products do harm to both Japanese consumers and producers in the exporting countries. Using an online survey, we conducted discrete choice experiments among 310 Japanese consumers to assess their willingness-to-pay (WTP) for imported Chinese onions with a visualization system (VS). It was found that compared with imported Chinese onions without VS, Japanese consumers were willing to pay about 73% more for imported Chinese onions with VS. This indicates that VS can significantly increase the value of Chinese onions in the Japanese market.
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Comparison between Continuous Users and Short-term Users
Sayaka TAKIGUCHI, Seiki KIYONO
2022 Volume 28 Issue 4 Pages
298-303
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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This study was conducted to identify characteristics of changes in the behavior and perception of continuous users and short-term users of online supermarkets that occur because of online supermarket usage. Continuous users of online supermarkets have a considerable amount of experience in relationships with stores and online supermarkets during operation in all phases of “recognition and consideration of use,” “use and impression after use,” and “repeated use.” Such experience promotes the continuous use of online supermarkets.
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Focusing on Trade with China
Tomoo HIGUCHI, Xin Yuan ZHANG
2022 Volume 28 Issue 4 Pages
304-309
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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In this study, we examine the changes in intra-industry trade between South Korea and China’s food manufacturing industries from 2002 to 2019. First, we calculate the Grubel-Lloyd (GL) indices of 17 related sectors. Second, we assess the factor adjustment pressure (FAP) experienced by South Korea. The overall weighted average of GL indices increased from 25.2 in Period I (2002-04) to 39.9 in Period II (2017-19). Among South Korea’s 17 related sectors, six were found to have experienced FAP. The imports of these six sectors accounted for 46.7% of South Korea’s overall food imports from China in Period II.
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AHP Analysis
Geletu QING, Tamotsu KAWAMURA
2022 Volume 28 Issue 4 Pages
310-315
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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In recent years, with demand for beef increasing among its populace, China has placed an increase in beef production high on its agenda. To better understand preferences for different kinds of beef, this study asked consumers in Inner Mongolia, well-known as a place for raising livestock and beef production, to evaluate different types of beef. The Internet-based survey received 164 answers, 67 of which were classified as valid responses. Analysis of the data using the Analytic Hierarchy Process (AHP) showed the consumers had a strong preference for beef produced locally in Inner Mongolia.
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Toru NAKAJIMA, Hitomi HASHIMOTO
2022 Volume 28 Issue 4 Pages
316-321
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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To understand potential overseas demand, this study investigated the willingness to pay (WTP) of consumers in Singapore and Malaysia for mandarin oranges using a discrete choice experiment and estimating the random parameter logit model. The results showed higher WTP for mandarin oranges that can be easily peeled by hand than for those that cannot, and for oranges with higher beta-cryptoxanthin content and with less sugar and acid. Certain consumer characteristics were found to affect WTP. Based on the findings, we derived implications for the future marketing and export strategies of Japanese mandarin orange producers.
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A Focus on Slaughtering Techniques
Ryoichiro KONDO, Nanami TOISHI, Takenori MATSUMOTO
2022 Volume 28 Issue 4 Pages
322-327
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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Regarding beef consumption in early modern Japan, only a few previous studies have discussed the quality of beef as an ingredient. In this paper, we focus on the variation in the quality of beef from the perspective of the social classes consuming it. We find that beef consumption was polarized, with good-quality beef being consumed by the upper class and poor-quality beef being consumed by the lower class. This difference was due to the different slaughtering techniques used; good-quality beef was fresh meat produced by slaughtering living cattle, and poor-quality beef was taken from cattle that had previously died.
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The case for obesity-related topics in the U.K. and the U.S.A.
Kosuke KATO, Hiroaki KOBAYASHI
2022 Volume 28 Issue 4 Pages
328-333
Published: 2022
Released on J-STAGE: March 31, 2022
JOURNAL
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In this paper, we analyze newspaper articles using the topic model, a method for extracting potential topics, to obtain relevant information on the discipline of food systems. As an example, we analyzed obesity-related articles published in the New York Times and The Guardian. Moreover, the topic model used in this study is based on the word embeddings acquired from distributed representation; time transition and topic similarity analyses were performed by this model. In this manner, the effectiveness of the topic model for finding newspaper articles was demonstrated.
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