Symposium Papers / Significance of the Launch of the Setouchi Wheat Promotion Council and its Impact on the Expansion of Domestic Wheat Production

Abstract

Given the instability in global grain supply and demand, the domestic production and demand of barley must also expand. First, a stable supply in terms of quantity and quality is a prerequisite for domestic barley to replace imported barley. Furthermore, it is necessary to develop new products that are commonly consumed as ingredients in foods (barley flour, barley jellies, etc.). To make this possible, it is important to build a new food system that transcends the boundaries between production, processing, and sales and has a sense of unity. Under these circumstances, the issue of quickly resolving the excess inventory of naked barley (a variety of barley) in the Setouchi area due to a large harvest has emerged. Therefore, the Setouchi Barley Promotion Council was established to conduct activities and discussions aimed at building a new food system to solve this problem and raise awareness among the stakeholders.