Abstract
This study clarifies the economic diversification activities of farmers’ markets in Taiwan and examines the direction of management development. The results show that economic diversification activities are organized into assortment-type activities focusing on primary processing and product development on the one hand and service activities emphasizing experience and interaction on the other. In recent years, public support has been pushing for the reopening of farmers’ markets. It is believed that farmers’ markets are moving toward incorporating food and agriculture education and service activities and becoming centers for local exchange.
