Abstract
This study investigated the relationship between exterior design and the perceived “ease of entry” for privately-owned restaurants. The findings yielded two main conclusions. First, consumer criteria for evaluating ease of entry varied depending on whether the establishment served only food or both food and beverages, even for the same restaurant. Second, women tended to be more conscientious about assessing clientele, often considering whether the restaurant aligned with their sense of appropriateness before deciding to patronize it.
