2016 Volume 1 Issue 1 Pages 29-34
The number of visitors from Asian countries decreased sharply due to The Great East Japan Earthquake and the trouble on Senkakus (Diaoyu Islands) in 2012. So Japan’s tourism industry encountered critical situation. It is required to develop the intrinsic Japanese attractive things and commercialize them to resolve the damage. One of them is “omotenashi” (traditional Japanese hospitality) which is based on Japanese culture. It is a software technique. It is thought that the one should be exported as Japanese indigenous software and become a marketable product which can be proud to show the people of the world. It is not unique strategy to increase the number of foreign visitors. It is necessary to preserve the omotenashi and treat nicely foreign visitors through omotenashi. The export of the software is also an important one. The lodging experience in Japanese resort hotel by Chinese students was carried out to investigate the possibilities for the acceptance of omotenashi and perform an initial evaluation. As for the results, it is ranked high on facility, food and employee attitude, and it is found for Chinese to accept Japanese omotenashi even in China. However, there is some dissatisfaction in the taste of Japanese food. Omotenashi is based on the considerate behavior in the institution.