2019 Volume 4 Issue 2 Pages 111-116
The Japanese government is promoting measures to apply the Sustainable Development Goals (SDGs) to local governments under the framework of the “Regional Revitalization Policy”. As part of this, the “SDGs Future City” project was launched in fiscal year 2017. Sustainable development is strongly required in the Japanese tourism industry. The paper explores the following four research areas: (1) the changing trend from mass tourism planned by travel agents to regional destination-planned tourism;, (2) management shortage problems of destination management and marketing organizations (DMOs) and tourism associations (TAs); (3) the regional tourism industry and rural revitalization planned by destination and corresponding to specific SDG goals and targets; and (4) an international case study of the tourism industry and rural revitalization linking urban and rural areas in Italy.