A regression analysis of trends in population changes in tourist destinations

Using keyword search volume and statistical population data

Abstract

This study uses “Mobile Kukan Toukei™” (MOBILE SPATIAL STATISTICS) to identify the number of visitors in different periods at specific tourist destinations. Mobile Kukan Toukei is statistical population data created by the operational data of mobile phone networks. The service makes it possible to estimate the population structure of a region by gender, age, and residential area. In addition, it attempts to demonstrate an alternative method to infer the number of visitors in specific areas more accurately. The various interests of tourists influence their keyword search before or during travel, and ultimately emerge as some kind of trend in a specific keyword’s search volume. By connecting the Mobile Kukan Toukei and keyword search volume, linear equations could be derived. These findings could lead to a model to forecast tourism demand in a destination.