Journal of Global Tourism Research
Online ISSN : 2189-9282
Print ISSN : 2189-9274
Technical Report
Introduction of a license number authentication system and utilization of collected data to promote regional tourism
Mayu Urata Kensho TakiSatoshi YamamotoMamoru EndoTakami Yasuda
著者情報
ジャーナル オープンアクセス

2020 年 5 巻 1 号 p. 89-96

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In times when the birth rate is dropping, the population is aging rapidly, and the number of residents and local government employees is decreasing at critical rates, evidence-based policy making (EBPM) is becoming pivotal in order to utilize limited resources effectively. In this study, for the purpose of promoting data utilization using ICT in local governments, a license number authentication system was installed in a Hida City parking lot in Gifu, and license plate data of cars using the parking lot was collected. Tourist activity analysis using the collected data reduced workload for employees and revealed that useful data that previously were not available manually, such as tourists’ durations of stay, could be obtained. In addition, visualization tools were developed so that local government employees themselves can analyze tourist activity and utilize them in tourism strategies to attract tourists and revitalize the local community.
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© 2020 International Society for Tourism Research

This article is licensed under a Creative Commons [Attribution-NonCommercial-NoDerivatives 4.0 International] license.
https://creativecommons.org/licenses/by-nc-nd/4.0/
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