抄録
Small island destinations with populations of less than one million, typically rely on tourism for economic development and employment generation. Monitoring resident attitudes toward tourism is critical to ensure that government, private sector, and other stakeholders are aware of the perceptions held by residents about the tourism industry and its effects on their quality of life. This paper is a case study of the most recent survey of resident attitudes towards tourism on the Micronesian island of Guam and the use of both quantitative and qualitative methods to measure these perceptions. Results of the survey will be discussed as well as recommendations for destination stakeholders in small islands and rural destinations to prepare for future resident attitude surveys. Special considerations for these less-populated destinations in the post-COVID world will also be examined to ensure that resident perceptions are monitored as a key to maintaining a well-managed tourism destination.
