The asymmetry of information in medical field and branding

Abstract

All players in the medical field agree that healthcare providers should provide more information about them to the steak holders. On the other hand, the asymmetry of information is large between patients and/or consumers and medical doctors and/or healthcare providers. Moreover, the uncertainty of the medical outcomes is existed even in the side of medical doctors as well as patients.
The brand may be more important, sometimes key factors for consumers to choose providers, especially in the medical field where when the asymmetry of information is large