A consideration of the practical efficiency of patients participant in the medical service delivery

through the informed consent, critical pathway and customer mix

Abstract

This research article is trying to analyze the efficiency of the service marketing theory in the medical services. Service marketing has the different framework compared with the products marketing. After clarifying the specific features of the medical service about patients' participation, we consider the adaptability and development of the service marketing theory for the patients' participation in the medical service as compared with other service goods. Then we tried the experimental investigation and cited the example and the study analysis which can be easily made use of by healthcare provider.