健康心理学的介入における情報伝達の在り方――ソーシャル・マーケティングと行動経済学――

抄録

There are several practical difficulties in implementing health psychological research and psychological interventions to promote health behaviors. One important difficulty is the lack of effective communication for enrolling participants in such studies because the efficacy of interventions on behavioral changes in the community cannot be established by using small samples. Therefore, defining the objectives of communication, defining and learning about intended audiences, exploring settings, channels, and activities that are best suited for investigating target audiences are important in developing health psychological intervention research. Also, using the behavioral economic approach to identify biases in interventions, providers, and researchers is also essential for enhancing the impact of an intervention.