Abstract
Personal Data Trust Bank is one of the measures to solve the issues related to the utilization of data and to promote the distribution and utilization of data. Personal Data Trust Bank is an organization that acts as an intermediary between data providers and data users. It allows individuals to manage their data, and provides data to third parties based on instructions and conditions specified by the individuals.
However, these services are still in their infancy and they are not spreading. The reasons for this are pointed out that consumers feel “anxiety” and “cannot feel the benefits” of these services.
This study quantitatively examines the determinants of consumers' evaluation for Personal Data Trust Bank and considers measures to promote the spread of Personal Data Trust Bank and to accelerate data distribution and utilization in the future. For the analysis, we regressed the survey data of 2,200 people who use at least one of the 10 applications in the 10 fields targeted.
The results of the analysis revealed four things. First, males tend to be more positive for using Personal Data Trust Bank and older age tends to be more negative, particularly age has a relatively strong effect. Second, Internet literacy, data literacy, and the awareness that own data is being collected all increase the evaluation for Personal Data Trust Bank. Third, there is a greater need for Personal Data Trust Bank that specialize in specific areas than for comprehensive Personal Data Trust Bank. Fourth, the most common reason for wanting to use Personal Data Trust Bank is the expectation of benefits, "I think I can get more convenient services," while the most common reason for not wanting to use Personal Data Trust Bank is the misuse or leakage of data and concerns about privacy violations, such as "I think there is an increased risk of my data being leaked (out)”.
Two policy implications for promoting the spread of Personal Data Trust Bank can be derived from the above results. First, focusing on targets (consumers) who tend to accept Personal Data Trust Bank, and data which is more needed. Second, improving literacy education about the Internet and data.
