Study on Importance Elements for Fairtrade Town Creation

Abstract

This paper will examine for finding the important elements of Fairtrade Town creation through the questionnaire answered by people who are involved in Fairtrade Town creation in the world. Through these results, the purpose of this paper will clarify the contribution of these important elements for creating sustainable city.

These elements are similar to the necessary points for creating sustainable city. Sustainable city defines—well-balanced city based on environment, social and economic views, and this action needs to be implemented by citizens. In order to create this city, it is necessary to change social system and human values for lifestyle. From this point, Fairtrade Town creation can be supported for creating sustainable city.

Through Faritrade actions, Fairtarde Town is built by citizens for poverty reduction and environmental protection in developing countries, and for own local activation. Through results of the questionnaire, awareness-raising actions, creation of visible opportunity for Fairtrade, and multistakeholder-cooperation are the most important elements for creating Fairtrade Towns. Awareness-raising actions can expand the existence of Fairtrade to the people in various stakeholders and their motivations will be increased for Fairtarde actions and Fairtrade Town creation. Creation of visible opportunity for Fairtrade can arrange the fields of Fairtrade actions sustainability In this case, feasible approaches toward each stakeholder will be well-functioned. Multistakehoder-cooperation can provide them with opportunities for sustainable Fairtrade actions. These elements are suitable for sustainable city—comprehensive framework which has perspectives of environment, social and economy.