International Standardization and Business Strategy(<Special Issue>Towards Standardization of LED Lighting-Direction of Japan's Strategy for Globalization)

Abstract

International standardization has not meant technical standards: it means change of industry structure into business ecosystem and then change of competition rule. A mechanism of the change is described comparing digital TV and LED lightning on the bases of product design rule and of product architecture. Both design of business boundary between firm and market, and design of intellectual property management in the open business ecosystem, are key issues for competitive advantage of firms in global market.