Abstract
Marketing has enlarged its function through the process of adapting itself so social environment and creating a new environment. And by that marketing has improved our life materially and has promoted economic growth. But the other hand, it exerts various bad influence upon society. In this article, we take up two social contradictory phenomena; namely, non-correspondence of products with consumer needs, and discordance between the activity of the mass consumption society and natural environment. We understand that these phenomena are reflection of the profile of technology constitution which realizes the products, and we examine how marketing relates to forming that constitution.
