Abstract
The following Hypotheses on Realtor's Trade Areas are verified with actual data of the markets in Fukuoka & Kanagawa Prefectures. (1) Market is divided into one center zone and some local ones. The former covers whole market, the latters only local ones. (2) Factors forming Trade Areas are due to not only each shop but the zone where a shop exists. Development of new marketing systems by the realtors enables us to perform such a study. SPSS, a computer library of multivariate statistical method, is used for the marketing analysis.
