Abstract
An Incorporated production-maketing planning model for a single item in the type of production for stock replenishment is proposed. In this model, a simultaneous decision for both the production and the marketing departments is made under three managerial objectives, concerned with price, sales, and profit. Futhermore, finance planning is taken into account for making the most use of cash flow. The model established is of goal programming type. A solving algorithm for the specific case is developed. An example of the decision-making process for this model is demonstrated and the effectiveness is verified by numerical experiments.
