Abstract
In this paper, in order to determine a standard selling price of a product at an early stage in the development and design phase, a new method is proposed on the basis of the interactive constrained simplex (ICS). The standard selling price is expressed on the basis of some weighted design parameters, and can be uniquely determined without using a number of data. The weight of parameters in the selling price expression is regarded as a sensitivity for the selling price. Further, we can effectively simulate the standard selling price by making the design parameters change.
