Abstract
This paper is an approach to the theory of retail location which maximizes the retail quantity. Particular attention is given to consumer shopping behavior. First, locational problem in the case of single-purpose shopping is treated. Second, it is shown that two-purpose shopping provides the advantages of proximity of dissimilar retail stores. Third, locational problem in the case where consumers are allowed to practice two-purpose shopping is considered. Finally, retail location is illustrated with numerical examples and some concluding remarks are made.
