Abstract
Recently broadcasting for video images has implemented in various ways utilizing high-speed Internet. And CGM (Consumer Generated Media) such as weblogs and social networking services has rapidly been in widespread use, which makes interchangeable relation between senders and receivers of information. This study aims at examining how people look at television (TV) functions under such changing environment of media'. The authors tried a survey on peoples' perception of TV watching by two groups, namely ‘TV Oriented Group’ (those who enjoy TV watching more than CGM) and ‘CGM Oriented Group’ (those who enjoy CGM more than TV watching). Then factor analysis and cluster analysis for the survey data were conducted. Five patterns of their perception toward TV watching were identified and the relationship among them was analyzed.
