Social Responsibilities of Department Stores from the Consuming Public Point of View

－Positioning of Disaster Mitigation Activity in the Corporate Social Responsibility－

Abstract

This paper aimes to clarifiy the positioning of disaster mitigation activity of department stores in the corporate social responsibility(CSR) from the consuming public point of view. The author interviewed some persons in charge of CSR regarding CSR activities and it became clear that department stores didn't have certain opinions how they should prepare against disaster as services for cosumers. This paper shows that consumers of department stores ask them disaster mitigation activity at the highest priority compared with other CSR activities through a qurstionnaire survey to consumers in the the Metropolitan area. And some suggestions are proposed for the future disaster mitigation activities of department stores.