Abstract
It is 2 ways to analyze the travel agents which play an important role in tourism. One is the macro analysis of the whole field of travel agents, the other is the micro analysis of the detail field of the specified company. The one is used to almost of the existing research, the other one is used to a few researches. It has the difficulties with collecting the data, which is details and is for the long term. This research is based by the micro analysis of the detail field of JTB which is the biggest travel agent in Japan for 40 years after to be re-organized as "Stock Company".
