Abstract
As travel styles diversify, collaboration among tourism-related organizations becomes more important in tourism-based community development at traditional tourism destinations. In this research we focus on Atami where the city hall has taken measures to promote collaboration among tourism-related organizations and examine their effects and issues based on interviews and related documents. As the result of analysis, it was found out that collaboration started through information sharing at city hall’s tourism strategy meetings and activities to discover regional tourism resources and expanded through the supports for the new tourism providers and tourism promotion campaigns. Conservative attitudes of existent organizations and the difficulty to balance the tourism and community development are pointed out as the issues to promote collaboration.
