Abstract
This study aimed to examine the effects of destination attachment and switching costs on destination loyalty. In order to achieve the research aim, the authors conducted structural equation modeling on the questionnaire survey data that was collected by tourists who had been to Hakone town. The results showed that destination attachment and switching costs had a positive effect on destination loyalty. This study also clarified the factors affecting destination attachment and switching costs. Destination attachment was affected by evaluation of tourism resources, evaluation of cumulative travel experiences, evaluation of novelty, and evaluation of interpersonal service. Switching costs was affected by evaluation of novelty and evaluation of interpersonal service.
