The Tourism Studies
Online ISSN : 2189-7530
Print ISSN : 1342-0208
ISSN-L : 1342-0208
Peer reviewed paper
The Categorization and Mechanism of Smart Tourism Behavior
―A Case Study of Chinese University Students to Japan―
Haijing JINDaisuke SATOGuoqing DU
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JOURNAL OPEN ACCESS

2021 Volume 32 Issue 2 Pages 29-42

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Abstract
This paper clarifies relationships between tourists’ information-acquisition intentions and information senders’ intentions behind smartphone application information and tourist behaviors. We analyzed data from participant observations of Chinese university students as inbound tourists to Japan, dividing behaviors into four typical patterns. Guided- and verification-type behaviors start with unclear pull factor, gathering subjective information such as word-of-mouth and travelogue from smartphone applications. Those who have guided-type behaviors uncritically accept the information, guided by information senders to their recommended places. Verification-type behaviors include critically scrutinizing the information. Active-type behaviors start from clear push and pull factors; such participants use proper nouns in information searching and make rational choices from objective information such as time and location. Intermediate-type behaviors start from unclear pull factor regarding proper nouns, leading to rational choices.
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© 2021 Japan Institute of Tourism Research
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