Abstract
The tourism industry is influenced by the shrinking of domestic markets, increased use of the Internet, and changes in the behavior of local customers. Thus, the need emerges to deviate from conventional business operations for mass tourism. In response to this change, the mainstream of travel products is also changing from supply-side to community-based tourism. Such a change in the development of travel products is expected to exert several impacts on the business operations of travel agencies. Therefore, this paper presents a case study of JTB on the involvement of the tourism industry in the process of developing community-based tourism to secure profit in the face of such significant changes in the market environment.
