The Tourism Studies
Online ISSN : 2189-7530
Print ISSN : 1342-0208
ISSN-L : 1342-0208
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Volume 33, Issue 1
Displaying 1-13 of 13 articles from this issue
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Peer reviewed paper
  • Exploring the Transformation of Elaboration Likelihood Model
    ―From the Aspect of Chinese Travelers’ Online Review Processing on Travel Websites―
    Tao SUN, Naoya ITO, Xuan ZHANG
    2021 Volume 33 Issue 1 Pages 5-18
    Published: 2021
    Released on J-STAGE: April 01, 2022
    DOIhttps://doi.org/10.18979/jitr.33.1_5
    JOURNAL OPEN ACCESS
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    Employing the Elaboration Likelihood Model in this study, we identified how online review (OR) embedded in travel websites could influence Chinese travelers’ perceived information usefulness. The results demonstrated that the argument quality of OR could positively affect perceived information usefulness, whereas the impact of source credibility of OR was not verified. These results were also confirmed in a multiple analysis which divided travelers by motivation and capacity. Based on the above results, a single-route model was proposed. According to the single-route model, argument quality was proved to have a significant mediating effect on the relationship between source credibility and perceived information usefulness. However, this mediating effect was not moderated either by motivation or capacity.
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  • Analysis of Tourism in Hokkaido Using Analytic Hierarchy Process and the Huff Model
    Katsuhito NOHARA
    2021 Volume 33 Issue 1 Pages 19-30
    Published: 2021
    Released on J-STAGE: April 01, 2022
    DOIhttps://doi.org/10.18979/jitr.33.1_19
    JOURNAL OPEN ACCESS
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    Hokkaido is a very popular travel destination, however, the number of visiting tourists varies as per the region. Therefore, in this study, data has been collected through an internet survey (comprising a sample of experienced and unexperienced tourists), to derive the overall priority of each of the four regions in Hokkaido, using analytic hierarchy process (AHP). These results have been applied to the Huff model to estimate the visit probabilities of each region. Thus, it has been observed that the region with thriving agriculture, forestry, and fishing industries have low visit probabilities. Further consideration might be needed to explore the use of area-specific natural resources for tourism.
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  • Accommodation Tax and Willingness to Pay: Exploring the Mediating Role of Perceived Fairness
    Takahiro IKEJI, Yuichi YAMADA
    2021 Volume 33 Issue 1 Pages 31-39
    Published: 2021
    Released on J-STAGE: April 01, 2022
    DOIhttps://doi.org/10.18979/jitr.33.1_31
    JOURNAL OPEN ACCESS
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    Accommodation tax might be a suitable measure to raise revenue from visitors, but it may cause downward pressures on the number of tourists, resulting in unintended shortfall of economic benefits to destinations. Past studies have tried to estimate the impact of accommodation tax, but they failed to incorporate a non-price aspect in their methods. This study explored the mechanism of how tourists react to accommodation taxes using perceived fairness as a mediator between various independent variables and willingness to pay. The study found that loyalty and past experience (i.e., how often tourists have paid accommodation tax before) might have a significant indirect effect on willingness to pay through perceived fairness. On the other hand, earmarking and justifying, which are common practices in an accommodation tax, did not generate enough evidence to cast any effects over people’s willingness to pay.
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  • Exploring New Businesses to Secure Profit in the Tourism Industry
    ―The Case of Community-based Tourism Development―
    Chihiro SATO
    2021 Volume 33 Issue 1 Pages 41-48
    Published: 2021
    Released on J-STAGE: April 01, 2022
    DOIhttps://doi.org/10.18979/jitr.33.1_41
    JOURNAL OPEN ACCESS
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    The tourism industry is influenced by the shrinking of domestic markets, increased use of the Internet, and changes in the behavior of local customers. Thus, the need emerges to deviate from conventional business operations for mass tourism. In response to this change, the mainstream of travel products is also changing from supply-side to community-based tourism. Such a change in the development of travel products is expected to exert several impacts on the business operations of travel agencies. Therefore, this paper presents a case study of JTB on the involvement of the tourism industry in the process of developing community-based tourism to secure profit in the face of such significant changes in the market environment.
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  • A Study on the Relationship Between Town Planning and Tourism
    ―Through Gohei Kawabata's Words in Omihachiman on Tourism―
    Kentaro GOTO
    2021 Volume 33 Issue 1 Pages 49-62
    Published: 2021
    Released on J-STAGE: April 01, 2022
    DOIhttps://doi.org/10.18979/jitr.33.1_49
    JOURNAL OPEN ACCESS
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    Gohei Kawabata is known for his efforts on town planning in Omihachiman. This study analyzes his thoughts on tourism. His reasons for denying tourism included town-building based on trend-oriented needs, the town being treated as an object of sight-seeing, and avoiding tourism becoming an end in itself. It also became clear that he considered the following to be the ideal types of tourism and the relationship between town planning and tourism: matching the object of sight-seeing with that of town planning, defining tourism based on the objective of town planning, and striving to achieve consistency between the objective and purpose of town planning and the type of tourists.
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  • Analysis of the Economic Effects of the Tourism Policy Budget on the Residents’ Income in the Disaster Reconstruction Area
    ―Analysis of the Economic Ripple Effect of the Tourism Policy Budget on Matsushima Town and Onagawa Town, the Great East Japan Earthquake Area―
    Yosuke YAMAZAKI
    2021 Volume 33 Issue 1 Pages 63-74
    Published: 2021
    Released on J-STAGE: April 01, 2022
    DOIhttps://doi.org/10.18979/jitr.33.1_63
    JOURNAL OPEN ACCESS
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    The purpose of this study is the verification of if the tourism policy budget of the national and local governments functioned effectively as the residents’ income in the disaster reconstruction area. In this study, I estimated and compared the economic ripple effects between the tourism policy budget and the same amount of subsidies to the residents in Matsushima Town and Onagawa Town, the Great East Japan Earthquake area. The results showed that the budget functioned to the residents in the area with minimal damage such as Matsushima Town to a certain extent , but functioned little in the seriously damaged area such as Onagawa Town until they were restored to their pre-disaster state.
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  • Research on the Ideal Payment Method for Business Trips
    ―A Consideration Based on the Usefulness of Corporate Cards―
    Hisatsugu FUJIHARA
    2021 Volume 33 Issue 1 Pages 75-88
    Published: 2021
    Released on J-STAGE: April 01, 2022
    DOIhttps://doi.org/10.18979/jitr.33.1_75
    JOURNAL OPEN ACCESS
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    The purpose of this study is to focus on business trips, which is one of the purposes of travel, to clarify the issues of the settlement method that accompany business trips and clarify the future direction. The issues surrounding business trips are closely related not only to the legal system but also to the management system for conducting business, and it is necessary to consider from both perspectives. Furthermore, this study clarifies settlement method related issues for each expense item by taking the expense items of accommodation as well as transportation expenses as an example and conducting a questionnaire survey for business travelers. This study approaches these issues by focusing on cashless payments, which are becoming more widespread and considering a business trip management system that utilizes corporate cards.
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  • An Investigation on the Measurement of Pilgrimage Tourism Experiences
    ―Based on the Questionnaire Survey for Saikoku Sanjusansho Pilgrimage Tourists―
    Nobuaki NANCHI
    2021 Volume 33 Issue 1 Pages 89-105
    Published: 2021
    Released on J-STAGE: April 01, 2022
    DOIhttps://doi.org/10.18979/jitr.33.1_89
    JOURNAL OPEN ACCESS
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    The purpose of this study is to identify the underlying dimensions of pilgrimage tourists’ experiences and to investigate the measurement of pilgrimage tourism experiences from the viewpoint of the experience economy. In the past decade, the experience economy has been advanced and in a new economic era, pilgrimage tourists are in search for extraordinary and memorable experiences. However, there is no academic investigations on the measurement of pilgrimage tourism experiences. The author conducted the questionnaire survey for tourists who have participated in Saikoku Sanjusansho pilgrimage bus tours to develop and test a proposed model of experience economy concepts. The measurement model includes six realms, and the data supported the dimensional structure of the six realms of experience, providing a starting point for measuring emerging experience economy concepts and practices within pilgrimage tourism.
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  • “The Guests’ Comments” of Internet and Labor Management of Interactive Service Work
    ―The Case of The Japanese Women Working in The Hotel Industry in Malaysia―
    Kaori TAKAHASHI
    2021 Volume 33 Issue 1 Pages 107-119
    Published: 2021
    Released on J-STAGE: April 01, 2022
    DOIhttps://doi.org/10.18979/jitr.33.1_107
    JOURNAL OPEN ACCESS
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    Online reviews of hotels are important for the business reputation. This paper discusses how “the guests’ comments” influence on labor of Japanese female workers at hotels in Malaysia by referring to the triangular relationship of the labor process in interactive service work. In this study, I quantitatively analyzed the text of online reviews of three hotels in Malaysia, then compared the analysis with the interviews of the Japanese staff of the hotels to examine how their labor in interactive service work is related to those reviews. I argue that “the guests’ comments” intensify their labor because the management demands that their staff be attentive to the reviews. The paper illuminates while the management is relying on the guests’ contributions for free to build their reputation in the internet, those customer-generated contents precisely intensify the labor of the workers on-site to meet the expectations of Japanese customers.
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