Empirical Analysis on Micro-tourism and People’s Attachment for Community

―Based on a Web Questionnaire Survey focusing on 'Serious Tourism'―

Abstract

The purpose of this paper is to clarify the actual situation of micro-tourism, which was advocated as a new tourism style in the With Corona era, and the relationship between micro-tourism, people’s attachment for community, and ‘serious tourism’. To consider medium- to long-term regional tourism policies, a web questionnaire survey was conducted to analyze, collecting 700 samples of young people in their 20s and 30s. As a result, it was observed that micro-tourism had been implemented before Coronavirus crisis, ‘serious tourists’ were relatively implementing micro-tourism and included populations who retain an interest in local villages (Kankei-Jinkou), and the tourists who were implementing micro-tourism have relatively high attachment for community.