Narrative Analysis of ‘Ethical’ Tourism Experiences

―From a Perspective of Non-Profit Tours in Kibera, Kenya―

Abstract

Slum tourism tourists often face ethical criticisms regarding voyeurism. This article examines how tourists on non-profit organization tours in the Kibera region of Kenya address the ethical challenges, based on reviews posted on consumer-generated media and findings from on-site investigations. The findings reveal that tourists express admiration for the resilience of slum residents, while also advocating for ethical consumption such as correct local understanding and appropriate donations. Additionally, the article points out that such ‘ethical’ experiences are fostered by the stakeholders of a non-profit organization, highlighting how slum tourism has been increasingly described as the ‘ethical’ tourism experience.