Abstract
The purpose of this research is to clarify the needs of visitors to community-integrated open factories. I conducted exploratory factor analysis and structural equation modeling on 300 visitor questionnaire survey results from 16 locations in the Kansai region. As a result, three latent variables "variety of services", "smooth tour" and "clarification of customer base" were clarified. Among these three latent variables, it is considered necessary to strengthen measures for "variety of services," which are currently lacking in efforts. Specifically, visitors' (1) spending on experiential and participatory programs, (2) continuous purchase of products, (3) enhancement of dining and accommodation facilities, and (4) holding various events, etc. mentioned. By responding to these requests, it is possible to improve "repeat" (observed variable).
