Abstract
Recently, tourism promotion using local historical culture has been increasing, but the roles of each actor, such as tourism operators and citizens, in this regard are unclear. Therefore, this study clarified these points and examined the relationship between historical culture and tourism efforts from the perspective of actor involvement. Case studies on Mt.Ooyama and Mt. Tsukuba revealed that historical and cultural tourism is more likely to take place when a leading figure, who has a positive impact on his own livelihood, is involved in tourism, and that the attitude of temples and shrines toward tourism promotion affects the relationship between historical culture and tourism in the region. Furthermore, it was found that citizens were more likely to want to learn more about Mt. Ooyama's history and culture than tourism operators.
