抄録
It is becoming popular among young women to use a rental dress.
We probably can explain this phenomenon because of the following three reasons: Young women can enjoy various types of dresses. There is no need to store and to take care of dresses. The expense of rental dress is much lower than that of a purchase.
However there are many troubles with this rental dress system. We therefore started studying present and possible problems of the rental dress industry so that we can supply proper materials to educate consumers. We come up with the following conclusions:
(1) College students are the largest potential users of this service.
(2) Cleanness is one of most important factors for them, but our recent data indicates some rental dresses are not clean enough for commercial use.
(3) Students in general are not familiar with a rental agreement, and the agreement itself issued by retailers is not perfect.
(4) Joint Cooperation among representatives of consumers, professional scholars, the private sector and governmental bodies is essential to make up appropriate regulations for what we call new business.
