Abstract
My previous study suggests that consumers need reliable information such as that provided in product testing magazines in order to make more effective purchasing decisions.
As far as product testing magazines in Japan is concerned, circulation is quite low. Thus, consumer education is needed in order to make Japanese consumers aware of the benefits of
product testing magazines.
This paper shows not only how to make students aware of the advantages of reading product testing magazines, but also how to use these magazines through the 'shopping game.'
