クーポン広告と消費者に関する研究

一米国在住経験のある日本人消費者のクーポン広告の使用実態調査を中心に―

抄録

The purpose of this study is to explore the situation regarding coupons in Japan and Japanese consumers' behavior toward coupons. A survey research of the use of coupons by Japanese consumers who have lived in the United States was conducted to investigate Japanese consumers' behavior toward coupons.