Abstract
The purpose of this study is to clarify the difference of influence of information and the environment of commerce on children’s consumer skills. This areas for the object of this survey are Hakodate City (as a sample of a city), Okushiri cho Okushirigun (as a sample of an isolated district), and Esashi cho Hiyamagun in Hokkaido. This self-administered questionnaire was given to 258 pairs ; seventh-grade students and their parents. Exploratory variables of children’s consumer skills include the information available in the area and at home, parents’ consumer behavior, and children’s own information gathering.
Results:
1) The information in the area and the environment of the commerce don’t have much influence on children’s consumer skills.
2) The greatest influence on children’s consumer skills are children’s own information gathering first, and the information at home second.
3) Children’s consumer skills are influenced more by family context than differences among areas.
