Characteristics, Consumers Uptake, and Ideas for Future Development of the Day Class Provided by Yokohama Consumers’ Center

Abstract

Yokohama Consumers’ Center has been making efforts to support the rights of consumers and to offer information to promote consumers’ awareness. “The day class for Consumers’ Life” is one part of our programme. This survey analyses the purposes and contents of the day classes during the past 12 years as understood by the class participants. The awarness and interests of the consumers are considered in order to know how to better improve the ‘Day Class’ in the future. In this survey, the characteristics of popular and unpopular classes are examined according to the class locations, time of day, time of year, names of class and class contents. From the results of the study, suggestions are made about how to develop and design more effective types of day classes.