高齢者をめぐる消費者問題 (第6報)

―表示・マークに対する高齢消費者意識調査―

抄録

This paper is about the consciousness of quality labeling, marks and instruction manuals, which are necessary at the time of purchasing and consuming goods and services opposed the actual state of consumption behavior. The investigation was carried out by questionnaire using aged consumers as the Subjects. It was found that aged consumers are not satisfied by the present actual state of product labeling, and have not connected it to their own consumption behavior. It was inferred that there are problems in both the way labeling should be and with consumers themselves. About desirable labeling, such devices have been needed that impact by the conbination of pictures and simple letters. The colors and the size of letters make important matters conspicuous as well as allowing the expression to being easily understood by the size of letters. On the other hand, it was also considered that aged consumers themselves recognize labeling is a part of goods and services, and they have to exert efforts and learn by seeing, reading and understanding them.