Journal of Japan Academy of Consumer Education
Online ISSN : 2436-0929
Print ISSN : 1345-1855
The Promotion of Consumer Education for the Widespread Use of Mobile Radio Communication
Setsuko Mizutani
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JOURNAL FREE ACCESS

1999 Volume 19 Pages 23-32

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Abstract
The purpose of this research is to clarify the problem of the promotion of consumer education with regards to mobile radio communications. The consumption trend in expanding and changing mobile radio communication is presented. The contract issues are the major consumer problems in addition to the complaints of charges, quality and performance regarding the widespread cellular phone and PHS. Based on this hypothesis [assumption], trial consumer education on terms and condition of service contract is held, considering the consciousness level of university students among others. The effectiveness of consumer education regarding the improvement of consumer awareness of mobile radio communication transaction is proven, and immediate major issues to be addressed are identified, through the trial consumer education. The immediate major issues are to identify the contract issues and to study the countermeasures there of regarding the mobile radio communication, contributing to the improvement and enrichment of consumer education method.
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© 1999 Japan Academy of Consumer Education
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