Journal of Japan Academy of Consumer Education
Online ISSN : 2436-0929
Print ISSN : 1345-1855
Consumer Problem and Consumer Program for the Elderly
Rieko HanashiroJung-Won KwonJeong-Sook KimShunsuke Nagashima
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2000 Volume 20 Pages 79-88

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Abstract
The purpose of this study is to analyze the state of consumer problems for the elderly and to develop consumer program for them. The results are as follows; 1) The consumer program for the elderly must pay attention to their cultural background. Of the 10 items tested, 6 items have significant statistical difference (001 level). In Cheju, the knowledge is needed in some areas like expiration date or how to use frozen foods. An example in Okinawa of the knowledge needed, would be on how to be released from a contract. 2) Because of the decrease of physical and mental ability in the elderly, consumer troubles are increase. To avoid consumer troubles, the concept of universal design must be applied for not only consumer goods, but also consumer information. 3) If decision-making and critical thinking skills are not taught to the elderly, then, fundamental consumer problems will not be solved. 4)Human relationships sometimes becomes the motivation for buying goods for the elderly. When the elderly buy goods from their acquaintances, they hesitate to complain even if there are some troubles about the goods they bought.
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© 2000 Japan Academy of Consumer Education
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