Abstract
This article examines the task of consumer and CSR (corporate social responsibility) management in Retail Business. This article points out that the concept of CSR management system is sustainability-oriented, because the purpose of the system is to achieve the triple bottom line. Furthermore this article suggests that stakeholder, especialy consumer engagement is important as a requirement for the triple bottom line-oriented CSR management. In conclusion, this article shows the problems of CSR management that should be considered to function as a driver of innovation not only for the sustainablity of businesses but also for that of society.
