Abstract
The purpose of this study is to clarify the considerations that influenced purchasing after events have occurred. Consideration for social responsibility is needed for decision making, but this consideration is low. We used subjective and objective decision making criteria, and conducted a survey of considerations that influenced decision making. It is thought that objective criteria had a strong effect when there were social responsibility considerations. Subjective criteria strongly influenced decision making for university students. There were also differences based on the level of information gathering. The objective criteria influenced the decision making of people who collected information.
