環境・健康配慮型の購買行動に関する一考察

共分散構造分析によるアプローチ

抄録

Recent consumption patterns demonstrate consumers' increasing awareness of and concern about environmental and health issues. This consumer behavior can contribute to a healthier and more environmentally conscious society, in that it encourages producers of goods to respond to consumers' desire for products that are more healthful and environmentally sound. The link between consumers' desire and producers' fulfillment of that desire should be made clear. In this study, we first applied factor analysis to data collected from questionnaires to determine the health and environmental consciousness in consumers' patterns of consumption. Second, we clarified the mechanism of environmental and health conscious consumption patterns by applying covariance structure analysis to the results of the factor analysis. The results indicate that social capital contributes to environmental and health conscious consumption patterns. Therefore, consumer education promoting such consumer behavior, through the improvement of social capital, is desirable.