Abstract
The objectives of this study were to 1) determine what viewpoints teachers are required to maintain when teaching about digital contents that are closely related to children's consumer culture, and 2) develop a teacher training program. A model program was developed based on the results of an interview survey administered to children and media-related organizations, as well as a questionnaire survey sent to consumer affairs advisors. This program was then provided to 38 teachers and 49 graduate/undergraduate students, which resulted in enhanced understanding of consumer culture and digital contents among participants, regardless of their existing knowledge or experience. The model program involves the use of real-world images and encourages participants to engage each other in discussions. This can lead to enhanced understanding.
